A condition in which a seller of a collectable or desirable item (sometimes acquired through a friendship) places that item up for sale at an inflated price, accompanied by a (typically weak) tear-jerking bullshit story of woe, sadness and distress. The tale of woe may involve the illness of a pet, damage to a vehicle, or a bill that is due.
The indication of a heavy heart vs. an actual hardship condition may be most often characterized by a call out to ones Brothers or Bros as an attempt to endear, and the inclusion of a trade option for another collectable item.