The conversion rate is the number of conversions divided by the total number of site visitors.

A consumer is someone that uses a product or service. This doesn’t always mean the consumer is buying the product. If you buy a gift and give it to your friend Bob to use, Bob is the consumer.

A stallion is a male horse that has not been gelded (castrated).
Stallions follow the conformation and phenotype of their breed, but within that standard, the presence of hormones such as testosterone may give stallions a thicker, cresty neck, as well as a somewhat more muscular physique as compared to female horses, known as mares, and castrated males, called geldings.

Cockroaches are insects belonging to the order Blattaria. About 30 cockroach species out of 4,600 are associated with human habitats. Some species are well-known as pests.

Shelf may refer to:Shelf (storage), a flat horizontal surface used for display and storage

Mason may refer to:

Avatar is a concept within Hinduism that in Sanskrit literally means descent. It signifies the material appearance or incarnation of a powerful deity, or spirit on Earth. The relative verb to alight, to make ones appearance is sometimes used to refer to any guru or revered human being.

Waves most often refers to:Plural form of wave, a propagating dynamic disturbance of one or more quantities.