Instagram & Facebook Stories: how to make the right choice?

Although Facebook and Instagram have the same number of users, they are opposites when it comes to their audience and usage. Before answering the question "when to use stories," let's first look at what makes this tool different on these two complementary platforms. You can promote your content on Instagram and Facebook with the Zonesmm marketing service here https://zonesmm.com/ you can choose social media promotion services

Similar but not identical features
Facebook Stories includes the following features:

Formats: text, photo, live, video, audio and Boomerang
Stickers: location, date, temperature, GIFs, music, mentions, emoticons, polls and other visual graphics
augmented reality filters
drawing tools
Various text formats.
Instagram Stories offers the same features, but with some additions:

More stickers: hashtag, emoji poll, free question, quiz, countdown, donate option, product link...
Swipe up: allows you to go directly to a website page (blog article, product sheets, landing page, etc.).
Highlights: This option breaks the traditional 24-hour lifespan of stories and allows you to pin them to your profile.
Despite these differences, keep in mind that you can sync the two platforms. You can share your story from Instagram to Facebook or set up your account to automatically post to both platforms at the same time (from Instagram).
However, you cannot share your stories from Facebook to Instagram.
However, it is not recommended that you automate this posting. Indeed, Facebook's audience is different from Instagram's, the connection hours are not the same

When should you use Facebook stories?
Most Facebook users are 25 to 44 years old , and the average age of Instagram users is 18 to 34 years old .
If your consumers are over 30 , a Facebook page is a definite asset to your business. You can then use Facebook stories to reach your audience.
Facebook Stories

Is your company organizing an event? Create a "Facebook event," you will automatically have a story dedicated to your event. Shared, the latter includes your own stories as well as those of the participants. The latter can bring the story to life throughout the meeting.
This format allows you to connect with your community, which is a benefit for loyalty to your company.
You can also use it if you have a Facebook group ... Like events, Facebook automatically creates stories that only your group members can view and participate in. The benefits and results are the same as with events: loyalty, ownership, engagement...
Thus, Facebook stories are mainly used if your objective is to reach an audience that you have already built and to take advantage of digital advertising. -rot. They also help to retain your audience and increase engagement.

When to use Instagram stories?
A versatile and very dynamic social network, Instagram imposes itself more in the realm of creativity . With all its creative features, it gives brands more flexibility to create content that is interesting, evocative, authentic and more human than Facebook.
As we saw earlier, its audience is younger, it connects more people under the age of 35 . If you want to expand your visibility among dynamic and trendy young professionals, Instagram is the way to go .

The biggest benefit of Instagram Stories are hashtags and location stickers that allow other users to find your posts . Through these features, your brand is introduced to new audiences and attracts new followers.
Another key asset of this social network: Stories can encourage engagement in different ways . You have several options to ask questions and get pre-filled answers, a degree (via smiley face) or long, detailed and personalized answers.
Finally, if you have an online store, stories on Instagram offer many more opportunities to drive traffic to your site . After all, you can tag an item and send the user back to the file to succumb to their favorite purchase!