Posturing

[Zipporah Schumaker]

Taking a position of [defense] [whether] verbally or [physically].

[Ernesto]

When you sell a huge deal and then start [lobbying] to give [freebies] like you were the fucking [Goodwill]

[Sarah]

behaviour or speech that is intended to attract attention and interest, or to make people believe something that is not true:

[Britney]

Behavior that is intended to impress or mislead.