Domaineer

[Greta]

A [domaineer] is one who engages in [domaineering] which is the web-based marketing business of acquiring generic Internet domain names for the purpose of monetizing them through their use primarily as an advertising medium. In essence, the domain names function as virtual Internet billboards with generic domains being highly valued for their revenue generating potential derived by attracting natural Internet traffic hits from [organic search engine] results. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as advertising tools, keyword rich domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which require a domaineer to have considerable knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience.