Advancement

[Couch Potatoe]

Advancement is a cultural/philosophical condition condition in which a true genius (an Advanced Individual) creates piece of art that only other Advanced Individuals are capable of appreciating. As a necessary corrolary, the Non-Advanced will perceive the artistric product as bad. That which is Advanced cannot, under any circumstances, be intended as irony. Advancement (and all derviative word forms) must always, always be capitalized. This is highly Advanced English.
Coined by cultural theorist Chuck Klosterman.

[Couch Potatoe]

The process of promoting a cause or plan.