Superficiality

[Couch Potatoe]

The quality or state of being superficial; also,
that which is superficial.

[Sommer]

A [barometer] of shallowness pertaining to the superficial nature of women in Orange County, California who place more value on their looks, which more than likely will include breast and lip augmentation but also extends to [nannies], social status, which model of BMW, Mercedes, Porsche or [Land Rover] you drive as well as income and job status.
Can also apply to anyone who refuses to scratch more than the surface of communication and is superficial in terms of outlook or value-system.

[Cami]

Lack of thoroughness, depth of character, or serious thought.

[Rihanna]

the fact of never thinking about things that are serious or important: