-ay

[Tanya Shivari]

Primarily used in instant messaging, but may also be incorporated in everyday casual speech, particularly among groups of friends. The suffix is used to modify the endings of words normally ending in y, preceded by a consonantal sound. The as and ys may be repeated for further emphasis.
party -> partay
sorry -> sorray
booty -> bootay
This effect is used for either one or both of the following purposes:

To sound different. The extra delay of the additional a may be used to emphasize that word in a particular sentence. e.g. well SORRAAYYY, which puts emphasis on the word sorry.

To sound ghetto. Certain phrases like off the hizzay are derived from slang terms associated with ghetto indivdiuals e.g. gangsters, thugs or their wannabe equivalents.