Promote

[Sarah]

To perpetuate or elevate the status of a person, [concept], [ideal], organization or the like. Etymology stems from a Middle-English amalgamation of Latin 'pro-' (for) and Middle English 'motan' (allow, must). To offer [support] for [allowance] to continue is to [promote]. The opposite of condemn and dissent.

[Jessica]

To raise higher, usually in a job status.

[Luis Fok]

The act of trying to get people to come into a nightclub, either via advertisement or word of mouth. To assemble a concert or club event.