Innovation

[Sarah]

Doing the same old pointless thing a different way. Alternatively, creating something brilliant in such a way that it takes twice as long and costs three times as much as the old fashioned way of doing the same thing.

[Kai]

A marketing [ploy] used by organizations that have exhausted all other plausable excuses for introducing [ill-conceived] products, policies, practices and/or services that will ultimately prove to be [counterproductive].

[Cami]

The action or process of innovating.

[Zipporah Schumaker]

[Creating] [a tool] for it to [be easy] work.