Potentiality

[Sarah]

A potential or possible eventuality. Often used in an attempt to introduce uncertainty into a design process by designers not wishing to commit to a certain design pattern.
Plural: Potentialities.

[Britney]

Latent qualities or abilities that may be developed and lead to future success or usefulness.

[Hina Muqadas]

an ability for development, achievement, or success that is natural or has not been used: