Word-of-Mouth Marketing (WOM Marketing)


  • Person-to-person conversation that promotes a product or service. For example: “Hey, I loved that movie. You should check it out.” Word-of-mouth marketing (WOM marketing) can be organic. A brand can also script and direct it. In social media marketing, influencers are a common type of WOM marketing. A trusted expert or celebrity is paid to talk about their experience with a product or service. Authenticity is essential for WOM marketing to be successful, so it’s not always as positive as other types of marketing messages.


    Word-of-Mouth Marketing (WOM Marketing) meaning & definition 1 of Word-of-Mouth Marketing (WOM Marketing).

Similar Words

What is Define Dictionary Meaning?

Define Dictionary Meaning is an easy to use platform where anyone can create and share short informal definition of any word.
Best thing is, its free and you can even contribute without creating an account.



This page shows you usage and meanings of Word-of-Mouth Marketing (WOM Marketing) around the world.