Will it blend?

[Hina Muqadas]

A internet phenomenon created by Blendtec founder [Tom Dickson] to show his companys blender is the worlds most powerful blender. He created short videos of his blender liquefying [Plungers], Light Bulbs, Rake Handles, [Toy Dolls], Cell Phones and even an Ipod and posted them on YouTube. Via free word of mouth and internet blogging Dickson created a huge interest in his product for virtually nothing compared to using paid advertising on television.