Creatives

[Magaret]

producing or using original and unusual ideas:

[Couch Potatoe]

describing or explaining things in unusual ways in order to deceive or give a false impression:

[PussyCat]

The products of copywriters, graphic designers, and other creative advertising people—or simply the people themselves. If you’re looking at layouts, or mock-ups, of marketing emails, landing pages, or display ads, you’re looking at creatives—or simply “creative.” When finalized, these pieces may be called “creatives” or digital “assets.” If you’re looking at the people who imagined them, you’re looking at creatives, too.