Sales resistance

[Lizzy Liz]

a situation in which people do not want to buy a product, for example because they do not like the sales methods used:

[exinilu]

Sales resistance is the customers normal way of weighing a products value. Excuses can be expressed early in the sales process or after all the selling points have been made and may be indications of a customers hidden objections. Objections are the opposite of excuses.