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Category killer

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Oralee
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A retailer, such as a mass merchandiser or a pet food superstore, able to undercut prices of most competitors because of high-volume sales.
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Category killer meaning & definition 1 of Category killer.
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Donald Trump
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a product, service, store, etc. that is so successful that similar products, businesses, etc. fail because they cannot compete:
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Category killer meaning & definition 2 of Category killer.

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