Gamification

[Julene]

the practice of making activities more like games in order to make them more interesting or enjoyable:

[Marquetta]

The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

[Becky]

Cloud based gamification platform specifically tailored to the Financial Services industry to allow banks to engage their clients. A software product by Moroku