Gimmick

[Dave Paprocki]

A method of [gaining] [customers] or attracting attention by accentuating a certain [trait]/quality.

[Vania]

A trick or device intended to attract attention, publicity, or business.

[Gregory]

[a special] [feature] for the [sake] of having a special feature

[Agnes]

In [professional wrestling], a distinctive, sometimes stereotypical persona that [a wrestler] will take on to make him or her more interesting to the public, in either a [positive or negative] fashion.

In life, a distinctive, sometimes stereotypical persona that a person will take on to make him or herself more interesting to the public, in either a positive or negative fashion.

[Kit]

An [alias] designed for [trolling]

[Little_Girl]

Very similar to deal, its a word with a nearly infinite number of meanings. Sometimes its used in reference to [prescription] [medication] (particularly [Viagra]).

[Kit]

something that is not serious or of real value that is used to attract peoples attention or interest temporarily, especially to make them buy something:

[Dave Paprocki]

noun
a trick or device intended to attract attention, publicity, or business.
synonyms: [publicity stunt], contrivance, scheme, stratagem, [ploy]; informal [shtick]

[Greta]

n. 1. A shiny seductive finish applied to a big pile of [bull shit].2.A [ploy] [geared] to make you believe something of an untrue nature.

[Kai]

[Drug] [injection] [equipment].