Adversizing

[Julene]

Sounds like: Ad•ver•size•ing

Comes from crossing Exercise with Advertising...sort of...(you see, none of the advertisers are actually paying for any of this!)

The odd looking end result of the inexplicable [compulsion] to dress oneself in skin-tight spandex which is adorned with a multitude of corporate [logos] (which are NOT paid for by the corporations or any sort of corporate sponsors whos names and logos are displayed) and ride around on an expensive bicycle (also NOT paid for by any corporation or sponsors of any kind) in traffic for exercise; usually with no disregard whatsoever for traffic laws...their own lives... or the lives of anyone around them.

This effect is exponentially worse when found in groups.
Groups of Adversizers [wreak havoc] on a [sunny days] evening commute... And a pack of Adversizers can wreck an otherwise wonderful Saturday morning drive...