Reek

[Jason Yan]

Smell strongly and unpleasantly; stink.

[Julian]

In Scots it means a [plume] of smoke. can also be used as [reekie] or [reeking] not to be confused with the other common usage meaning smelly

[Justin Bieber]

An expression of being subjected to prolonged torture, often in the form of sleep deprivation, starvation, or worse, as in [Theon] [Greyjoys] character in Game of [Thrones].