Lulz

[Tina]

Beginning as a plural variant of lol, Lulz was originally an exclamation but is now often used as a noun meaning interesting or funny internet content.
Lol -> lul; lols -> luls; lolz -> lulz.
Lulz is the one good reason to do anything, from trolling to rape. After every action taken, you must make the epilogic dubious disclaimer: I did it for the lulz.
This has been pioneered by encyclopedia dramatica, famous for posting a fake craigslist add and then listing the personal info of those who responded.

[Couch Potatoe]

Lulz.. is a corruption of L.O.L., which stands for laugh out loud.

[Sonia]

Its what you do things for.

[Sarah]

A corruption of [lol].

[PussyCat]

Phil Shuman used this term in a poorly executed last minute piece that was thrown together. It shows his complete lack of ability to perform proper investigative reporting. Many LULZ were generated from this attempt.

[Donald Trump]

The driving force behind all actions ever.

[Justin Bieber]

The only reason anybody does anything.

[Mark Zuckerberg]

The root of all terrorism.