B2B

[Britney]

Business-to-business (B2B) refers to the process of buying and selling goods or services between businesses. It involves the exchange of goods or services between companies that have a need for each others products or services. B2B transactions occur between businesses that have a long-term relationship, such as between an auto manufacturer and a car dealership, or between two companies in the healthcare industry. In contrast, business-to-consumer (B2C) refers to the process of buying and selling goods or services between businesses, but the products being sold are not typically bought by businesses themselves. B2C transactions occur between a consumer and an online retailer or other business.