Startups

[Renato]

Startups AKA the New Hipsters - Individuals who are not small business owners; Awaiting VC infusion to begin projects; Obsessed with technology, software and hardware; Usually have a degree in business/communication or graphic design; Prefer the comfort of a large modern loft with no roommates. You will usually see them dressed in designer denim with chic glasses and a modern haircut accented with facial scruff, a [business style] [messenger bag] which includes the most recent Macbook Air notebook. Frequently posting regarding tech, or finance related news. Refers frequently to VIP developer status or unreleased hardware access.
Hipsters attend [SxSW] Music Festival
Startups attend SxSW Interactive Festival

[Justin Bieber]

a small business that has just been started: