Ideation
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The faculty or capacity of the mind for forming ideas; theexercise of this capacity; the act of the mind by which objects ofsense are apprehended and retained as objects of thought.The whole mass of residua which have been accumulated . . . all enternow into the process of ideation. J. D. Morell.
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The process of a group of guys brainstorming on where to go to meet hot chicks. The process of ideating will help you and your boys from going to a bar with no chicks, or worse, a bar full of donkeys.
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The formation of ideas or concepts.
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the activity of forming ideas in the mind:
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