Joule misanthropy

[Sommer]

The avoidance of using the Joule as a unit of energy. Sometimes used equivocally, especially in the United States, in describing a strong preference for the use of the calorie. Specifically, Joule Misanthropy refers to those who [castigate] or otherwise judge humans who do express energy as [joules]. Joule Misanthropists are known as being particularly [intransigent] in their anti-joule stance.
This inclination and its relatively widespread popularity are thought to have been originated by those who opposed the popularity of James [Prescott] Joule. This movement probably began after Joule famously [spurned] William [Thomson] (later Lord [Kelvin]); the two had planned an experiment together, which Joule then neglected in favor of marriage and a honeymoon. Although essentially left standing at the flask, Lord Kelvin understood and offered his congratulations to the happy couple. However, Kelvin supporters were enraged and began an anti-Joule campaign. This caught hold particularly in the Americas, probably due the residual [anti-English] sentiment of the time.
Formally, Joule Misanthropy is defined as the the use of a unit of energy other than the joule in a context in which the use of said unit would generally be considered illogical or not practical. For example, expressing the energy required by a human to lift a small object in electronvolts would constitute Joule Misanthropy.