Righteous indignation

[Justin Bieber]

What motivates people who [dislike] a popular TV show, movie, musical artist, TV or movie actor, etc. to go on the internet and voice their dislike. Youd think it would be as simple as watch something else on TV, [dont see] that movie, dont listen to their music, [dont watch] movies and TV shows that actor is in. Instead, some people have to use their dislike to feel superior to those who have completely different tastes.