Bonos

[Oralee]

Unit of measurement for [smugness].
The name derives from the popular Irish pop singer Bono, who himself defines the word smug.
[Bonai] is sometimes used instead of Bonos, however, usage of Bonai will increase your own smugness by 1 Bonos unit.
Different scales are in use, though 1-10 is the common norm.
The actual value of a top score Bonos is ever expanding as Bono reaches [new levels].