people who do not buy a newspaper or magazine themselves, but read a copy after the buyer has finished with it
Audience
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the group of people together in one place to watch or listen to a play, film, someone speaking, etc.:
Audience meaning & definition 1 of Audience.
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the (number of) people watching or listening to a particular television or radio programme, reading a particular book, or visiting a particular website:
Audience meaning & definition 2 of Audience.
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