Display type

[Julene]

There are many display/panel types used in smartphones today.
These include: LCD (Liquid Crystal Display) IPS-LCD (In-Plane Switching Liquid Crystal Display) OLED (Organic Light-Emitting Diode) AMOLED (Active-Matrix Organic Light-Emitting Diode)
The screen, when combined with the touch element, is the major element of the user interface and as such we go to great lengths when testing screens during our review process to measure a displays quality by measuring Contrast Ratio, Color Calibration, Brightness and Sunlight Legibility. LCD/IPS-LCDs
LCD (Liquid Crystal Display) displays consist of a matrix of Liquid Crystals. Liquid Crystals do not emit light themselves and are reliant on some form of back-light to illuminate the whole display. As a result LCD displays can be very visible in direct sunlight. Our tests show the IPS-LCD matrix in detail for the iPhone 8 Plus
IPS-LCDs provide a superior viewing angle and better color reproduction than non IPS-LCDs due to the layout of the LCDs themselves. This has become a common display type for mid-range to high-end phones. OLED/AMOLED
OLED

[Ernesto]

a set of large printed letters that are designed for use in advertisements