Grail
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[the shoe] shoeheads and sneakerheads want the most for their [collection]. the shoes they will do anything for.. including selling or [trading] their whole collection for it.
Grail meaning & definition 1 of Grail.
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(in medieval legend) the cup or platter used by Christ at the Last Supper, and in which Joseph of Arimathea received Christs blood at the Cross. Quests for it undertaken by medieval knights are described in versions of the Arthurian legends written from the early 13th century onward.
Grail meaning & definition 2 of Grail.