Unbottle yourself

[Sommer]

If youre an uptight sort of person that needs an excuse to let loose a little and be a bit extroverted and have fun in a way that would normally embarrass you .. you need to [unbottle] yourself.
[Carlsberg] has just laid claim to this term with their app campaign suggesting people unbottle themselves. Its targeted at [Swedes] in particular, being that theyre uber conservative - trying to find the most courageous person in Sweden.