The mnemonic effect in advertising

[Gregory]

This effect results in the way the brain works, when viewing any [advertisement].
The less relevant the message is to the viewer, the more likely it is for him to start thinking of the products or services he is already using.
This might create a buying decision, but not the one the [advertiser] is expecting.
[Advertising] incorrectly can actually stimulates the sales of the advertisers competition.