Eidos

[Michiko]

Interesting but extinct word of Greek philosophical origin. Closest meaning now is idea, form, or better yet ideal form.

Its the name of a major game software company too. They dont get to own the word though, because its too cool even for them, but they may own the urban version.

[Tina]

The distinctive expression of the cognitive or intellectual character of a culture or social group.

[Greta]

Visual reasoning and knowledge representation to support scenario based strategizing, problem solving and better decision making. A software product by Parmenides