What the heck

[Becky]

a synonym for what the hell

[Sarah]

An sissy way of saying what the hell.
An overused alternative way of saying what the hell, made popular by Georgians who feel the need to act like a peach.
The phrase you will hear when you catch a couple playing dirty (ie third basing it on a clearly visible outdoors bench). Also the same phrase you will have in your mind when you first see them performing the action, and the last words you will be thinking of before you throw up all over your new shirt.

[Sonia]

when youre confused/when things dont do your way

[Justin Bieber]

when you see something moving

[Justin Bieber]

A politically correct version of What the Fuck (WTF)—it makes one sound more refined, or like belonging to a higher caste, but it doesnt have the same oral or aural punch as WTF.

[Michiko]

What little kids, [Youtubers] who dont want to get [demonetized], and parents when theyre around their kids (you know, the ones mentioned [a couple of] words ago) say instead of what the fuck.