• a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in more places:


    Test-market meaning & definition 1 of Test-market.


  • the process of introducing a new product or service, new advertising campaign, etc. to a limited group of people or area to test how people will react when it becomes available in more places:

    Test-market meaning & definition 2 of Test-market.

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