(n) Broadly defined as someone who creates a new [buzz on] the street for a new sound, artist, album, beat, fashion, or concept. Usually used to describe DJs, producers, songwriters, rappers, and lyricists who introduce influential songs, beats, albums, and/or mixtapes which take hold in [the marketplace].
(v) To create a new buzz on the street for an up-and-coming sound, artist, album, beat, fashion, or concept which becomes influential in the music market.
Originates from [Billboards] Heatseeker chart which tracks successful artists who have never appeared on the Billboard 200 chart.

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