I love it. [Ili] is an [emphatic] abbreviation used mostly on the Internets. The world needed another filler for conversations and lol gets old fast, so [ili] was created. Lots of friendly conversations involve liking or loving what the other person is talking about, so ili serves a greater purpose than lol (since almost nobody literally laughs out loud whilst [lolling]). ili = i love it OR i like it, but the former is used most often (for more emphasis).

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